QX (or Qruiser) started in 1995 with the aim to create communication platforms for the LGBT-community in Sweden and Scandinavia. It has a circulation about 32,000 copies a month and is the largest magazine of its kind in the region.
QX GayMap Stockholm is a printed summer guide in English to the Stockholm gay scene. The printed map has a distribution of 40, 000 copies.
QX arranges the yearly award-ceremony QX Gay Awards, handing out prizes for LGBT-achievements and currently rules the franchise of Mr Gay Sweden since 1999. QX has a sponsorship with the Stockholm Pride Agency.
QX runs the Internet community Qruiser and has over 100, 000 active users. It is the largest community for LGBT-people in Scandinavia. There are versions in Swedish, Danish, Norwegian, Finnish, German and English. The website also covers entertainment news, as well as political and cultural events.
The magazine has online shops available, with pins, rainbow flags, clothes, books and jewellry.